[00:00:01] Hey, what's going on, everyone? This is Bertrand. And one of the things I'm super excited about was today I went to work and I was there, and I was just thinking about what was going on, and my friend and I, Eric, are thinking about, and actually we're moving forward with starting a record label. And one of the reasons why I'm so excited about this is because we want to transform how artists see themselves. Or maybe I know, for myself, I want to transform how artists see themselves, right? A lot of artists see themselves as a creative when really, at the end of day, you're a business. We're all businesses, and we're all marketing and sharing our message with everybody. But the thing that artists don't do well is share their message. They don't hit posts, right? I know artists that have 10 to 20 songs, even more, hundreds of songs that they haven't released to the public because whatever reason, artists are very finicky and they're really sensitive about their art, right? Or their music. [00:00:55] Now, I created a plan that really encompasses what an artist should do. An artist should really, at the end of the day, at the end of the day, release music, right? Release music. Every single day, release music. And the reason why you want to release music is for two things. You want to build your fan base and then you want to find your voice, right? For example, I'm doing this podcast every single day, right? Every single day I'm coming here, I'm releasing podcasts, I'm releasing podcasts and releasing podcasts. And what have I have found from that is that now I'm getting better. As I'm sharing, sharing my stories, slowing my pace down on certain. On certain times when I'm speaking, I'm getting better at crafting the message to help you to understand what I'm trying to say, right? A lot of artists, what they need to do is release their music. So why. So people can understand. So you can start to understand who jives in my music and where do I need to get better, right? As you start to listen back to your podcast or even listen back to your music, you're gonna. You're gonna start to understand, okay, where am I losing people? What's the drop off? Where can I improve? What can I not improve of, right? But if you never release the music, you never release your content, you never post anything, you have no feedback loop going on, you're just in your own head, stuck, waiting for perfection. And that's the issue, is that most of us are stuck in this perfection. [00:02:17] But one of the biggest things is if you release just one podcast a day, right? Or one video or one song a day, what the most amazing thing is you're going to find is that you're going to do okay, right? You're not going to do amazing. I do. Outstanding. You'll do okay. Now, if you release three podcasts or three songs, right, in the, in one year, that's 1095, 1095 posts or songs that you can have, right? That's really good because that's a lot of data that in a whole year timeframe, you can tell what was my best performing post, what, what songs that people really resonate with, right? Where did they go? And in that year, you could build a hundred true fans. Just a hundred people. And when I say a hundred true fans, what I really mean is a hundred buyers. [00:03:08] People that will, that will fly. [00:03:11] So an example I gave today is Beyonce. Beyonce has been in the game for a very long time. But when Beyonce did her Renaissance tour, she went, she had a, she had a, a toy. She had a concert in London, right? I had a friend. She flew to London to go see Beyonce and then. And she also went to each and every city that she was in America to go see Beyonce. And these tickets weren't cheap. The tickets were about 300 to almost like thousands of dollars. And she sat front row too, right? At each and every one of her concerts. That is what I call a true fan. Someone that will fly across the water to come hear you talk, speak every time you released a book, a T shirt, whatever it is, they will, they want to find some way to give you money or, or also another way of saying that is to support you, the brand, right? And that's what you need to do now. What is the most, what's the best thing that most artists can do right now? Especially if you're a singer songwriter, you can release five songs a day. [00:04:16] Five songs a day. Similar to me, it's like recording five podcasts. If I record five podcasts every single day, that's 1,825 songs or podcasts every single day. That is advantageous. That is better than what other people are doing. You are way above a cut the rest, right? As you guys may know, I did a 30 day stint, 30 day stunt of doing a hundred posts every single day, right? My goal was to shoot a hundred posts every single day. The data that I got back from that was amazing. Outstanding, right? It actually showed me that the more I released, the better, the better I was getting. Right. Because the algorithm, the way it works is that as you started to release a hundred, it would almost like a, like a waiting line. It would hold certain videos and it would release it, then it released the next one, then released the next one slowly, slowly, slowly. Because what happened was I found that sometimes a post, maybe from two weeks ago, maybe a week ago, would pop off before a post that I posted maybe a day or two, right? So I was able to learn a lot more and to get more a feedback loop in about three to four, three to four. The three to four week timeframe. That's when I started to get more data back on what was working. What, what, what, what wasn't working. [00:05:35] But that isn't. The first whole year isn't really about getting data. The first year is about hitting posts and releasing that. Like I told you in the beginning, people have 20 to 30 songs within them. You have so many ideas within you that you don't want to get out because of perfection, right? You want everything to be perfect, edited and all that. So to close with all this, why am I sharing this message with you of posting once a day, posting five songs, singers not able to post, is that perfection is the lie you are waiting for. To, to. To find the perfect post, find the perfect edits, find the perfect videos. What you need to do, Imagine like this, I just have a camera. I'm using a camera microphone to speak. But every single day I'm releasing, I'm releasing this, right? Why? Because one day I'm going, I'm going to upgrade to a microphone, I'm going to upgrade to a better camera. I might even have a whole crew in a studio. But if I never release, I never get the data and I never understand who really loves me. Who. What, what, what. What things do I say that resonate with the people and I'm not able to craft my message and get better. [00:06:42] It doesn't matter. Perfection is the lie. Post the content. [00:06:47] All right, peace.