Episode Transcript
[00:00:01] Hey, what's going up, everybody?
[00:00:04] What's going on, everyone? So it's Bertrand. And today I want to talk about personal branding, right? Because we hear this all the time. Job seekers now have to build a personal brand.
[00:00:14] Executives, CEOs, it doesn't matter who you are. But if you don't have a personal brand and people don't know who you are, you can't get a job, can't get hired, your business can't grow. A lot of things are just not happening for you, right? But what I want to share with you is a different way of looking at personal branding, right? Personal branding. How I like to explain it is that you are now a leader.
[00:00:33] And by being a leader, right, that means that you are open to criticism, you're open to hate, you're opening yourself up to the most worst things ever, right? It means that all the responsibility falls on you, all the criticism falls on you. People talking behind your back. That is the dark side of building a personal brand that no one really talks about, that we should be talking about, right? Everyone says, go out there, build a personal brand, put yourself out there, post, right? But you're opening yourself up to criticism. And that's what being a leader is all about, right? Is taking responsibility and saying, hey, I am the expert in this. And then people looking at you and saying, why do you do it like that? For example. I want to give you a great example. We were at a party, all of us were parents just hanging out, right? And we were talking about different things that are going on in our kids lives, right? And one woman was talking about how she doesn't spank her child at all. Excuse me. That she does spank her child, right? And that she doesn't. There is no, oh, you know, communicate one time, two times, no, if you do something wrong, I'm spanking you right there for every time you do something wrong. And everybody else got on her and trying to explain to her why this is wrong, why should give them chances and stuff like that. And she justified it in her mind by saying, hey, look, the reason why I spanked them right away is because when they go out into the real world as, as black kids, they don't get a second chance like, like everybody else. That one chance that they have could be the one chance that they get shot or something, you know, happens to them. And because of how her life has been shaped, right? And whatever trauma she went through and things that impacted her life, she is hyper vigilant on making sure that her kids do the Right thing at the right time. And that's how she sees it right now, sitting around there, right? Imagine that. But that is LinkedIn or that is Facebook, that's Instagram, that's YouTube. And she puts that video out into the world, right? The whole world now watches that. And people that disagree with you are going to complying in explaining why you're a bad mother or even calling CPS or something like that, right? But that's what building a personal brand is all about. It's having an opinion and sharing that opinion and people getting upset about it, right? And you over and over explaining and sharing things and becoming an expert in your field. Hey, that's the dark side of building a personal brand, right? And I'm sharing this with you. And it sounds very morbid, but at the end of the day, also with being a leader means that there are several people that are going to be in the dark that will never like, that will never comment. I'll never share your things, but they will love listening to you. They will resonate with you so much, but they will never comment. They'll never tell you, right? And the perfect example is our grandfather on my mom's side, on my wife's side. Excuse me. He told her he's never comment, liked or shared anything with my wives. But. But he says, you know what I love? Every time I go on tick tock, I see you. I just hit the like button. Excuse me, I don't hit the. I wish I could hit the like button, but I don't. I just like to go on there and watch things. There's hundreds of people like that. They do not. They, I'm telling you, they won't even follow you, right? But they will always come to your page and make sure they watch the videos that you post, right? Those are the people that you really want to cater to, right? The people in the shadows, right? I'm telling you, there's so many people, so many men that come to me, even when I shared about my own journey with therapy, they come out and they told me, oh my God, Bertrand, I resonate so much with that. But I'll never ever go online and share and talk about it or say, you know what? I agree, right? They don't, but I know they're there, right? They've texted me before and when time has gone bad, they called me. So think about that, okay? The greater impact that you can have with the people in the shadows that live quietly, right? Become that leader and share your message, all right?
