Why Your Off-the-Cuff Content Hits Harder Than Your Polished Posts | 1PM: 107

[00:00:01] Speaker A: Hey, what's going on? [00:00:01] Speaker B: This is Bertrand. [00:00:02] Speaker A: And I'll tell you something. You know, some of the most profound. [00:00:05] Speaker B: Things you're gonna say is gonna come in the spirit of the moment. It's not gonna come when you're writing things down or thinking, oh, my God, this is gonna be so fire. I'm gonna write this piece of content down. Everyone's gonna like it. [00:00:15] Speaker A: But the things that just come off. [00:00:16] Speaker B: The top of your head, because the. [00:00:18] Speaker A: Reason why most things, and most people. [00:00:20] Speaker B: Tell you this, even on LinkedIn and like social media, Instagram, all that, they'll. [00:00:23] Speaker A: Tell you, every time I post something. [00:00:25] Speaker B: That'S just off the top of my. [00:00:26] Speaker A: Head, people relate with it more versus things that I sit down, I try. [00:00:31] Speaker B: To construct and put it together and try to make it go viral, right? [00:00:34] Speaker A: Some of my most viral pieces of. [00:00:36] Speaker B: Content have been just. Because I have just been talking and. [00:00:39] Speaker A: I'm thinking, I'm just word salad, just saying whatever. But it resonates with people and everybody's like, oh, my God, I love that. Yeah, why? And I. [00:00:46] Speaker B: To me, my take on that, right, is that it's kind of like when you're sitting down talking with a friend, right? [00:00:52] Speaker A: The thought pattern of what you're thinking. [00:00:54] Speaker B: About and how you just on, like literally in the moment writing or in. [00:00:57] Speaker A: The moment thinking, that's what we connect with the most. But that idea of just sitting down. [00:01:02] Speaker B: Something structured, it's like, it's really heavy, right? Almost like going to read a book or sit down and go and going to do something, right? [00:01:08] Speaker A: It takes a lot of effort and energy. But the posts that I read that are just that have me zoomed in. It reminds me more of like, I'm. [00:01:15] Speaker B: Having a conversation with a friend and I'm just clicking and I'm like, you know what? [00:01:18] Speaker A: That's a great thought. Oh, wow, that's really good. Now it's just in words. I'm reading it, but it still clicks. [00:01:23] Speaker B: It still resonates with me so much. [00:01:25] Speaker A: So my biggest takeaway for you today. [00:01:28] Speaker B: Is just post it. Hit the record button, post it. A lot of times you're going to feel like, oh, my God, I can't believe it. Why am I putting myself out there? Just post it. You never know who's going to resonate with your stuff. [00:01:39] Speaker A: And it only takes one time for. [00:01:41] Speaker B: You to go mega viral. The goal isn't to go viral, but the goal is for you to build consistency. So whether you go viral or not, it doesn't matter, right? [00:01:48] Speaker A: And always remember, shoot stuff for at. [00:01:50] Speaker B: Least 30 days before you start looking and trying to change things. [00:01:52] Speaker A: All right, all right.