In this refreshing and optimistic episode, Bertrand Ngampa makes a bold claim: TikTok is one of the best apps you can use to find your community and connect with people who share your mindset, interests, and values. Unlike Instagram (where everyone wants to be a celebrity) and Facebook (recycled garbage mixed with family drama), TikTok is where the most healed, best version of people show up to learn, entertain, grow, and build real community.
Why TikTok Is Different:
Bertrand has met several people off TikTok who've instantly shared their numbers and said, "Hey man, hit me up. Let's connect. Let's talk." And here's the key—nothing to sell. Just genuine connection. Just people who resonate with each other's content and want to build relationships beyond the algorithm.
This has happened multiple times for Bertrand, and it's a pattern he's noticed: TikTok attracts a certain type of person—thinkers, people who march to the beat of their own drum, open-minded individuals who aren't trying to impress anyone but are genuinely interested in learning, growing, and connecting.
Instagram vs. Facebook vs. TikTok:
Instagram: Everyone wants to be a celebrity. It's curated perfection. It's highlight reels and status signaling. It's less about connection and more about perception.
Facebook: Family and friends, but also a lot of recycled garbage. The same political arguments. The same misinformation. The same drama loops. There are still great things happening on Facebook, but it's increasingly cluttered.
TikTok: People go to learn, entertain, grow, and build community. It's almost like the most healed, best version of people shows up on TikTok. You'll find people who are open-minded, who think for themselves, who question narratives, and who live authentically instead of performing for validation.
How to Use TikTok to Find Your Community:
Bertrand's advice is simple: Start posting about the things you like. If you're a business owner, post about your business, your offer, your services. Post about your interests, your hobbies, your passions. Post about the people you want to connect with and the communities you want to build.
You're going to find that there are people on TikTok especially interested in whatever niche you're in, whatever interests you have. The algorithm is designed to surface content to people who care about it. Your community is already there—you just need to show up and give them something to connect with.
Even if you're not a content creator and don't want to post, at least be on TikTok to find your community. Consume content from people who think like you, who share your values, who are doing what you want to do. Engage with them. Comment. Build relationships. That's where the magic happens.
TikTok + LinkedIn: The Winning Combination:
Bertrand also recommends LinkedIn as a professional counterpart to TikTok. LinkedIn is where professionals network, share insights, and build business relationships. Combined with TikTok's community-building power, these two platforms give you access to both personal and professional networks that can transform your life and business.
And here's Bertrand's model: we should all have a job. TikTok and LinkedIn are the two social media platforms you should really, really, really get a grasp on. Even if you don't understand them yet, go on there. Find people similar to you with similar interests. It's a great place to be.
The Algorithm Is a Mystery—And That's Okay:
Here's the truth Bertrand wants you to know: nobody in the world understands the algorithm or knows what it likes or doesn't like. Everyone is just guessing. The people with millions of followers? They're guessing. The viral creators? They're guessing. The so-called "algorithm experts"? They're guessing.
So don't let the fear of "not understanding how it works" stop you. Just post. Just show up. Just be yourself. One minute you can have zero followers or a hundred followers, and overnight—boom—you go viral and your community finds you.
The algorithm is unpredictable, but that's also what makes TikTok democratic. You don't need to be famous already. You don't need thousands of followers. You just need to create content that resonates with the people who are looking for exactly what you're offering.
The Challenge:
If you're a content creator, start posting and start learning. TikTok is a great place to build your personal brand, find your voice, and connect with people who care about what you have to say.
If you're not a content creator, at least be on TikTok to find your community. Follow people who inspire you. Engage with content that resonates. Build relationships with like-minded individuals. Your people are there—you just need to show up.
The Most Healed Version of Social Media:
What Bertrand loves most about TikTok is this: it's almost like the most healed, best version of people shows up. People who love TikTok tend to be open-minded, curious, willing to learn, and unafraid to challenge conventional thinking. They live to the beat of their own drum, and that authenticity creates a space where real connection is possible.
Instagram is for appearances. Facebook is for family (and drama). But TikTok? TikTok is for community.
SHARE THIS PODCAST: If you've found your community on TikTok, or if you've been hesitant to start posting and this episode gave you the push you needed, share it and tag Bertrand @bngampa on all social media (including TikTok). Let's build real communities instead of chasing likes and followers. Leave us a 5-star review and subscribe to The 1% Man podcast so you never miss episodes that help you navigate the online world with intention and authenticity. Your community is waiting for you on TikTok. Go find them.
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